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Category Archive for: ‘Business Resources’

5 Tips for Successful o2o Channel Leaping

The most strategically planned offline direct marketing effort can be sabotaged by weak links in an online sales order processing system. Moving a prospect from any offline channel marketing to online ordering has its clear benefits, but can be...

What Google’s Entrance to M-Commerce Means for Merchants

According to a report by The Wall Street Journal, Google’s gearing up to enter the mobile commerce game. The search giant will begin showing buy buttons in mobile search pages which will redirect clickers to Google’s own product page...

Hamburglar, Dread Pirate Roberts and Engineering Madman–Friday Content Round Up

It’s Friday Y’all! If you’ve been following our blog you know about our recent series–Friday Content Round Up–the team didn’t disappoint today! Writing this blog sure made me laugh (and cringe), so I hope you find some...

Why Direct Mail Won’t Die

You've seen the proclamations over the years that direct mail is near death, along with the counter-arguments that it's nowhere near dead. Today I share a deeper perspective of the reason why direct mail won't die. It's as simple...

Dysrationalia and Other Consumer Disorders

It's true. Most consumers suffer from a bad case of dysrationalia which, according to Keith Stanovich, emeritus professor of applied psychology and human development at the University of Toronto, is the "inability to think and behave...
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