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Category Archive for: ‘Business Resources’

7 Ways to Design Home Pages Without Rotating Banners

Last week we trashed the trend of using rotating banners on home pages. You may recall, roughly half of top online retailers use them despite how despised they are by conversion optimization and usability testing experts. But if you don’t...

Local Networking Works

How many times have you been to a networking event where you didn’t meet one person that you didn’t already know? Or one where you had every intention of introducing yourself but you ended up spending the whole time talking to your friend?...

The Tablet Commerce Barometer [Infographic]

This week’s infographic focuses on tablet commerce, courtesy of ContentSquare. Click to enlarge infographic Tweetables The avg tablet page is 11K pixels high, 3x larger than desktop pages Tweet this The avg tablet page loads in 10s vs 6s for...

5 Numeric Speed Bumps to Higher Conversion

Ah, the holiday season. Your prospects are moving fast these days in an always-on world, with all the trimmings of distractions and stress. Fast thinking normally trumps slow thinking, yet sometimes you need to slow down thinking long enough to...

Ecommerce Trend: Persuasive Calls to Action

Rule #1 of Web usability = “don’t make me think.” But when it comes to persuasion, making users think twice is worth breaking rules for. Instead of “No, thanks” as the opt-out call-to-action, these sites are...
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