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Category Archive for: ‘Business Resources’

Your Secret Weapon for Amplification: Employees!

There are sales enablement programs, partner and channel enablement programs and even influencer enablement programs. Why are there then, so few employee enablement programs—especially when both the knowledge of the company and the...

Friday Content Roundup: HoloLens, Plastique and More

Bringing together some of the fun/cool/interesting/weird stuff we found on the Internet this week. Wait—is it seriously Friday already? What the hell happened this week? We’ve been busy around the office and that’s awesome. In the mix of...

Financial Services: CX as a Strategic Priority

When it comes to digital strategy, customer experience is top-of-mind in the Financial Services and Insurance (FSI) industry. Research by Econsultancy and Adobe reports 33% of FSI marketers believe customer experience is the single biggest...

Emoji: Digital Shorthand for Direct Marketers

Our culture is gravitating to visual displays of shorthand, and we're relying less and less on words. For certain age groups and demographics, it appears that words and text is becoming out of date. Why? Emojis. You've seen them. But you...

The Purpose-Driven Brand

Since the beginning of time to this very moment, we humans have been driven by purpose. Consciously and unconsciously, we seek meaning in our lives and the need to actively make a difference and leave a personal legacy of good when we move on from...
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