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Category Archive for: ‘Business Resources’

3 Things CMOs Should Know About Anti-Spam Email Legislation

The July 1 deadline for CASL, Canada’s new anti-spam e-mail legislation has come and gone. If you’re not familiar with CASL, the legislation requires re-opt in for any Canadian email subscriber on a commercial mailing list. (This applies to...

You Absolutely Must Try and Fail

In her book, " Mindset: The New Psychology of Success ," Stanford University Professor Carol Dweck purports that people possess one of two mindsets: the fixed mindset or the growth mindset. Fixed mindset people are "always trying to prove...

How to Create High Performing Sweepstakes for Lead-Gen Efforts

OK, I know what you're thinking … viable leads typically don't come from sweepstakes and contests. And when not done correctly, that's exactly right. However, just as any online direct response tactic, this one is no...

The Importance of “Face Time” – Making Time to Meet in Person

It’s amazing how much we get accomplished on a daily basis communicating by e-mail, phone and other channels (texts, blogs, chat, and social media). In fact, I send and receive about 50 to 75 e-mails a day. In today’s fast-paced marketing and...

Ecommerce in Canada in 2014 [Infographic]

In honor of Canada day (or should I say “honour”), we’re featuring an Infographic Monday with stats on the state of Canadian commerce (via Nextopia). Click to enlarge infographic Tweetables 5-8% of all sales in Canada are made...
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