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Category Archive for: ‘Business Resources’

Stimulating Awe, Goosebumps and Chills in Copy

When your copy stimulates awe, your customer should experience a physiological reaction like goosebumps or chills. A physical reaction comes from stimulation of the mind. And the positive emotion of awe is more likely to move a person to action....

Exceeding Mobile Expectations: You Need More Than An App

It’s Partner Thursday! Today’s post is contributed by ICF Interactive, a full-service interactive marketing agency that guides brands through informed strategy, inspired design, and technical know-how. Apple’s widely successful,...

An Inside-Out View of the Customer Funnel

No one in business ever profited by change for change's sake. However, no one ever stayed in business long without responding to market changes and evolving customer demand. We live in a world of change. The methods, strategies and ideas that...

7 Feelings That Add Warmth to Copywriting

Sometimes we get too close to the bells and whistles of our products and services. When that happens, it can be helpful to step back and remember what is near and dear to the heart of your prospective customer. Push away bright, shiny features...

Building Your Brand Religion

Even with the most finicky of customers in an increasingly chaotic and complicated world, lifetime value and brand loyalty can still be achieved. But not how you might think. It's not the loyalty programs, frequent purchaser points ( only 35...
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