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Category Archive for: ‘Business Resources’

Does Your Website Need Spring Cleaning?

Ahhh… Spring! (Go ahead, let out an exaggerated sigh of relief). The warmer air has a way of breathing new energy into all aspects of our lives. It’s a time for rebirth. It’s a time for new projects. It’s time to set pace for...

How Western Union Transformed Its Digital Experience

“Today’s digitally empowered consumers have extremely high expectations of modern marketers.” — MRM McCann Unfortunately, brand experiences online often underwhelm customers. Western Union had a problem. Its ecommerce...

“Make the Logo Bigger!” 5 ROI-Killing Requests You’re Making of Your Marketing Agency

I know what you’re thinking. What makes me, the Director of Sales & Marketing for an agency, qualified to write such a post and expect any of you to think it’s unbiased? Before you draw your gun from the holster determined to blow holes,...

That’s No Moon: 3 Things You Need To Know About Google Universal Analytics

In the pivotal scene of one of the greatest movies of all time, Star Wars, Davish “Pops” Krail and his squad of Y-wings are making a run in the trenches of the Death Star, when suddenly bolts of lasers tear through two of his squadmates....

Ecommerce Enters the Marketing Cloud: Insights from Adobe Summit 2014

Adobe Summit 2014 was a huge success. Over 7,000 marketers and technologists gathered in Salt Lake City, Utah to learn about the latest advancements in Adobe’s Marketing Cloud, see examples in action and liaise with those using the product....
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