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Category Archive for: ‘Business Resources’

Measuring Customer Engagement: It’s Not Easy and It Takes Time

Here's what's easy: Measuring the effect of individual engagements like Web page views, email opens, paid and organic search clicks, call center interactions, Facebook likes, Twitter follows, tweets, retweets, referrals, etc. Here's...

17 Principles of Persuasion, Direct Marketing Style

So you've created your campaign and attended to all the details of identifying your audience, created your offer, and toiled for hours and hours, honing copywriting and design. But in the end, the tipping point for your success likely stems...

The Business Case for Personalization [Infographic]

This week’s infographic feature hails from Monetate, presenting the business case for personalization. Tweetables 75% of US consumers like it when brands send them personalized messages & offers Tweet this 73% of US consumers like to...

Introducing the Ringer from the City, Dave “Hotdog” Waeltz

Name: Dave Waeltz Position: Account Manager What’s your average day like at Oneupweb? I’m new here, but so far I have dedicated my days to on-boarding and learning about my new clients. As an account manager, my day is so varied –...

5 Data-Driven Strategies to Feed Your Customer Obsession

The digitization of our culture and marketplace has made it even more important for marketers to be customer advocates. Every bit of content we create, every retargeting campaign we develop and every customer journey we attempt to map … all...
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