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Category Archive for: ‘Business Resources’

Emotion Through a Branding Statement

A branding statement is a marketing tool. It reflects your organization's reputation: what you are known for, or would like to be known for. It articulates how you stand apart from competitors. And it should stir emotion. Today we'll...

Sex and the Schoolboy: Predictive Modeling – Who’s Doing It? Who’s Doing it Right?

Forgive the borrowed interest, but predictive modeling is to marketers as sex is to schoolboys. They're all talking about it, but few are doing it. And among those who are, fewer are doing it right. In customer relationship marketing...

Infographics: Tested and Proven

Infographics drive brand awareness, audience engagement, cross-web traffic and –ultimately– conversions, but they require thoughtful, strategic planning. Designing attractive infographics that offer important statistics or insights in an...

5 Obsessions Every CMO Must Embrace

One trend in over the past few years which continues to impact the success of ecommerce and omnichannel companies is the rise of the tech-savvy CMO, as it’s technology that drives digital awareness, experience and action, and it’s...

Creating a One-Word Brand Statement

What do your customers think of when they see your organization's name and logo? Your public image is important and should be up-to-date and fresh, especially during times of swift technology, cultural changes, and new generations. Every...
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